Folding paperboard display carton



1958 o. w. STONE 2,818,971

FOLDING PAPERBOARD DISPLAY CARTON Filed Dec. 2, 1955 2 Sheets-Sheet l QINVENTOR.

. 0/2/s0/v W. STO/VE BY @MW, TTORNEYS 0. W. STONE FOLDING PAPERBOARDDISPLAY CARTON Jan. 7, 1958 Filed Dec. 2,1955

2 Sheets-Sheet 2 5 RM H W un I A United States Patent 2,818,911 FOLDINGPAPERBOARD DISPLAY CARTON Orison W. Stone, Valley Cottage, N; Y.,assignor to Continental" Can Company, Ibo, a corporation of New YorkApplication December 2, 1955, Serial No.v 550,604 3' Claims; (Cl; 211645 13- "Ehc invention. relates: to a folding; paperboard display carton.

Summary My invention. comprises. a folding paperboard display carton ofgenerally rectangular form having a one-piece double thickness top and atwo-piece back including a doublelower' section, lines of separation.across the double top-permitting it to be extended to: form: a displaypanel of a height equal to twice the depth of the top. The innerportion. of the double top is formed by a cutout in the fIOIltxOfii thecarton and this cutout: has a flap secured to the back of the cartonadjacent the top thereof.

The carton has a front panel, one-piece top and bottom panels formed byintegral extensions of the front panel, and a back panel formed byintegral extensions of the top and bottom panels, the back panelextensions being overlapped and secured together intermediate the topand bottom of the carton. One-piece side panels formed by integralextensions of the front panel terminate in tuck flaps at the back of thecarton. Cutouts in the front panel have flap portions secured to saidback panel, and one of these cutouts terminates at the fold line betweenthe front and top panels and has its flap portion adjacent the fold linebetween the top and back panels. This particular one of the cutoutsextends across the top panel at tear lines to form one section of adisplay panel. Cut lines extending across the top panel at pointsremoved from the tear lines form a second section of the display panel,this second section terminating in a tear line extending along the foldline between the top and back panels. The back panel extension from thetop panel projects beyond the point where it is secured to the otherback panel extension to form an easel.

Description In the drawings:

Fig. 1 is a front view of my improved display carton as set up for use.

Fig. 2 is a vertical transverse cross sectional view of the same cartontaken on the line 22 of Fig. 1.

Fig. 3 is a detail cross sectional view taken on the line 33 of Fig. 2.

Fig. 4 is a detail cross sectional view (fragmentary) taken on the line4-4 of Fig. 2.

Fig. 5 is a face view of the one-piece paperboard blank from which thecarton of Figs. 1-4 is formed.

Referring to the drawings, I shall now describe the best modecontemplated by me of carrying out my invention.

My invention comprises in its general arrangement a folding paperboarddisplay carton of generally rectangular form having a front panel 6,one-piece top and bottom panels 7, 8 formed by integral extensions ofthe front panel, a back panel 9 formed by integral extensions 10 and 11of the top and bottom panels respectively, the back panel extensionsoverlapped at 12 and secured together intermediate the top and bottom ofthe carton.

} 2,818,971 Patented J an- 7, 1958 One-piece side panels 13, 13 formedby integral extensions of front panel 6 terminate in tuck flaps 14', 142at the back of the carton. Side panels 13, 13 fold over conventional.inwardly turned flaps 15,, 15, 15,15 extending from the.respective'endsv of the top and bottom panels 7 and 8. Locking tabs 16,16 extend from fold-lines 17, 17 slightly offset into the body ofsection 11 off the back panel, cut lines 18. being provided. so that thelocking tabs 16 can. be inserted easily through. slots provided by cutlines 19, 19 in the. fold lines. for tuck flaps. 14, 14. Cut lines 20,20 20 and. 21. in. the front panel. 6 form cutouts 22, 22, 22 and 23having. flap portions 24, 24, 24 and 25 respectively secured. to back.panel 9. Suitable fold lines for the cutouts. and their flaps are formedby scoring, or slitting (or both): the paperboard. blank in accordancewith procedure conventionally used for this purpose. (The symbol. fisusedin Fig. 5 to' indicate fold lines.)

Cutout 23 in front panel 6 terminates at. the. fold? line between thefront and. top panels, and. has its flap portion 25 secured to the backpanel adjacent the fold line between thetop and back panels. Cutline/2.1 extends across top panel 7 as perforated tear lines 26, 26. to:form the lower section of a display panel-2.7 (Figs. 1. and 2). Cutlines, 28, 28- extend. across top panel.7 at points removed from tearlines 26, 26 to" form; a. second. section of the display panel: 27".This. second. section of the display panel terminates in a perforatedtear line 29 extending along the fold line between the top and backpanels.

The back panel section 10 projects beyond the point where it is securedto back panel section 11 to form an easel 30 comprising a back part 31and side parts 32, 32. Locking tabs 33, 33 of the side parts enter slotsformed by cut lines 34, 34 in the fold lines of the tuck flaps 14, 14.

It will be seen that I have provided a folding paperboard display cartonhaving a one-piece double thickness top 7, 23 and a two-piece back 9including a double lower section 11, 31, lines of separation 26, 26, 23,28 across the double top permitting it to be extended to form a displaypanel 27 of a height equal to twice the depth of the top, the innerportion 23 of the double top being formed by a cutout in the front ofthe carton.

The carton is formed from the blank shown in Fig. 5, and it will beobserved that all of the features of construction which have beendescribed are obtained in a blank which is of generally rectangularform, the front, top, bottom and back panels, and easel part 31, allbeing in alignment, which is of advantage from the standpoint ofconserving paperboard stock when the carton blank is diecut from thesheet of paperboard. In its flat folded form as knocked down forshipment of empty cartons to the manufacturer whose products are to bepacked, the top wall is folder into the same plane as the back wall andthe bottom wall is folded into the same plane as the front wall, the twoplanes being juxtaposed. Further, one section of the display panel is inthe plane of the front Wall and the other section of the display panelis in the juxtaposed plane of the back wall.

When the carton is erected for loading, the front and back walls areseparated so that the cutouts 22, 22, 22, 23 form transverse partitionsas seen best in Fig. 2. One of the side wall panels is then closed, withinsertion of its tuck flap 14, and is locked by tab 16. The articles tobe carried by the carton may then be inserted from the open sideopposite. Then that side is closed and locked, and the loaded carton isnow ready to ship to retail stores. The retailer who wishes to use thedisplay feature of the carton will break all perforations of the top ofthe box and lift up the display panel into the position shown in Figs. 1and 2. Also, he will pull out the easel at the back and insert thelocking tabs 33 through the slits 34 to complete the display stand. Thetransverse partitions formed by cutouts 22 and 23 now form shelvescarrying the articles to be displayed, and these articles can be removedas desired through the openings in the front of the carton that are leftby the cutouts.

The terms and expressions which I have employed are used in adescriptive and not limiting sense, and I have no intention of excludingsuch equivalents of the invention described, or of portions thereof, asfall within the purview of the claims.

I claim:

1. A folding paperboard display carton of generally rectangular formhaving a front panel, one-piece top and bottom panels formed by integralextensions of said front panel, a back panel formed by integralextensions of said top and bottom panels, said back panel extensionsoverlapped and secured together intermediate the top and bottom of thecarton, one-piece side panels formed by integral extensions of saidfront panel and terminating in tuck flaps at the back of the carton,substantially U-shaped cutouts in said front panel forming shelvesextending rearwardly from said front panel and having flap portionssecured to said back panel, another substantially U-shaped cutout insaid front panel and terminating at the fold line between said front andtop panels and having its flap portion spaced from said fold line, saidlast-named cutout extending beneath said top panel, tear lines extendingacross said top panel and overlying the side edges of said last namedcutout so that when said tear lines are severed and the top panel ispositioned in the plane of the back panel said last named cutout formsone section of 4 the display panel, and cut lines extending across saidtop panel at points spaced inwardly from said tear lines and defining asecond section of said display panel, said second section terminating ina tear line extending along the fold line between said top and backpanels.

2. A carton according to claim 1, in which the back panel extension fromsaid top panel projects beyond the point where it is secured to theother back panel extension to form an easel.

3. A folding paperboard display carton of generally rectangular formhaving a front panel, one-piece top and bottom panels formed by integralextensions of said front panel, a back panel formed by integralextensions of said top and bottom panels, said back panel extensionsoverlapped and secured together intermediate the top and bottom of thecarton, one-piece side panels formed by integral extensions of saidfront panel and terminating in tuck flaps at the back of the carton, theback panel extension from said top panel projecting beyond the pointwhere it is secured to the other back panel extension to form an easel.

References Cited in the file of this patent UNITED STATES PATENTS1,114,041 Richardson Oct. 20, 1914 1,124,175 Sackett Jan. 5, 19151,170,507 Blum Feb. 8, 1916 1,454,849 Ganz May 15, 1923 1,472,953 BamberNov. 6, 1923 1,954,060 Powers Apr. 10, 1934

